Companies often ask advertising agencies “How I can get more potential customers?”and count on a quick and simple answer. But in reality, this is a marketing equivalent of a question that a client can ask a repair workshop: “How much does it cost to remake a kitchen?”.
There are tens of thousands of tactical techniques that can be used through hundreds of thousands of delivery channels, from VK to e -mail and from printing ads to inscriptions on T -shirts.
But no matter what channels you choose, and what tactics you use to find the perfect client, there is one leading tool for capturing the desired audience, which no modern successful marketer will refuse – the target page (landing page).
The landing page is used to collect information, such as email, etc.D.
One of the largest marketing errors is to send everyone to the site’s home page, especially through advertising messages.
Why is the main page a bad place to send people through advertising?
Let me guess? Your main page looks something like this:
The logo is in the upper left corner, and the phone number is in the upper right corner. Navigation links (most likely 5 or more) pass through the entire top pages, and when hiring them, a whole menu of new links falls.
Navigation is a large picture, probably with the image of your project (or not yours). It can be an outstanding slide show from different projects.
Regardless of how great the picture with projects is, you need to scroll down to get to any text, and it most likely begins with the words: “Welcome to our site, we specialize in the repair of apartments and country houses, design and design bathroom interiors and kitchens “.
Very similar to your site?
Why are landings useful?
The fact that the template of the site of the repair workshop is typical is not so bad – people know where and what to look for. But the page is replete with the choice – “Click here, here, here and here”, “Check our portfolio”, “And here we have samples of furniture”, “And here see the services”, “More services here”, etc.D.
The choice distracts the visitor from interaction with you. The choice is a barrier to capture information about the user.
Landing, on the other hand, gives one choice: share information.
But remember that a well-built landing page enables a person to get something useful in return for information.
The real beauty of the landings is that you can do many such pages, and divide them for different audiences (social media, blogs, advertising with a click fee, mail, etc.P.).
Afraid that your site will not visit?
The idea that people will not switch to your site by visiting Landing? Do not be afraid. The purpose of the landing page is to get as much information as possible from potential customers. Is it really important for you whether your site will visit a person who does not need your services?
And then, you can still redirect people from landing to your site.